COMPANY PROFILE

We, Digital Attitude

We make the adoption of new habits simple,
empowering people to feel better and work smarter.

OUR MISSION

A kind voice for your digital habits

Our platform shapes people’s habits to make change really happen. One nudge at a time.

At Digital Attitude, we work to make technology adoption simple.

We have designed Habit Inspiring Platform (Hi), an advanced Digital Assistant that coaches users to build and maintain new habits, facilitating the adoption of both new technologies and smarter ways of working within organizations.

Leveraging scientific research on human habits and neuroscience,
Hi is smart, contextual, personalized, and delivers just-in-time suggestions that promotean incremental, but radical change.

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THE DIGITAL TRANSFORMATION DILEMMA

Adapt or Adopt?

We make people pioneers of their own change.

Digital Transformation cannot be considered simply as a technological investment.

Despite the significant investments allocated to Digital Transformation, many organizations struggle in identifying and capturing added value from these, because they fail to integrate technology with human experience and organizational culture.

Our platform promotes adoption as much more complex process than the simple action of deployment. It generates a value-driven process that embraces the interconnection between user mindset and behaviours, organizational strategy and technology through a three step process:

Awareness

Leading users to gain a better understanding of new technologies and acknowledger inherent personal advantages.

Sustainable Adoption

Encouraging the use and reinforcement of new behaviors over time, transforming repeated actions into habits.

Ownership

Nurturing mastery and self-efficacy, allowing people to acknowledge the fact that they are working in a new, smarter way.

OUR UNIQUENESS

A sistemic model to embrace change

We take change management into the future.

We work to reshape people’s interactions with technology, organization and culture by having them learn from a digital coach that fosters behavioral change.

Our approach goes beyond promoting awareness and capabilities. It stimulates the willingness to use a given technology and supports the creation of new habits that are sustainable over time.

By doing so, change is made:

Simple
Fast
Scalable
Data-Driven
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OUR MISSION

An Habit Inspiring Platform

Leverage technology and behavioral science to shape new habits and promote 100% Office 365 adoption

Digital Attitude’s Habit Inspiring platform (Hi) represents a paradigm shift in change management and promotes the full adoption of the Office 365 suite.

Our software allows employees to learn and master Office 365 without effort and offers personalized messages tailored to each user’s needs, interests, and skills.

CHANGE BRICKS
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Morning Tips

Daily advices to educate
and create awareness.
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Trigger (Primes)

Anticipate and predict user behavior,
to influence actions before they will take place.
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Nudges

Influence the behavior while it’s taking place, making the best alternatives immediately accessible.
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Feedback

Confirm an action or offer the possibility to correct a previous mistake.
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Learning Cards

Micro-learning contents to tackle complexity by taking small chunks at a time.
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Walk-Throughs

Step by step on-line demonstrations based on users actions.
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Dashboard

Monitor personal and
organizational developments.
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OUR IMPACT

We empower people to work smarter, not harder!

By doing 4-5 things differently, employees can
claw back 18-24% of their work time.

Transformation ROI

Maximize returns on investements already made in technology, unlock their full value.

Performance

Measurable people improvement in terms of productivity, collaboration, efficiency and flexibility.

IT & Security

Protect company’s systems and network by reducing data loss andIT-related incidents.

Culture

Foster a digital mindset to maketechnology work for you and not against you.

NUMBERS AND FACTS

+0K

Users

+0

Corporate

+0%

Adoption growth

+0

Partners

Microsoft
Gold Partner

OUR TEAM

We’re all part
of the change.

Digital Attitude was founded in 2017 by Luca Argenton, Simone Lusenti, and Methodos Spa - a leading Italian change management consulting firm founded in 1979 and based in Milan, Düsseldorf, Munich and Lyon.

Luca Argenton

CEO & Co-Founder
LinkedIn

Simone Lusenti

CTO & Co-Founder
LinkedIn

Filippo Muzi Falconi

President
LinkedIn

Krste Rajchevski

Full-Stack Developer
LinkedIn

Denis Sumin

Full stack Developer
LinkedIn

Angelo Larocca

Head of Behavioral Design
LinkedIn

Ottavia Mariani

Behavioral Product Owner
LinkedIn

Giulia Garaglione

Adoption Success Specialist
LinkedIn

Giuseppe Beretta

Chief Talent Officer
LinkedIn

Paolo Raffin

Product Manager
LinkedIn

Anna Goi

Technical Account Manager
LinkedIn

Stefania Nervi

Change Manager
LinkedIn

Mikhail Dyachuk

Full-Stack Developer

Olga Shcheholkova

QA Engineer
LinkedIn

Denys Kublitskiy

Full-Stack Developer

Andrea Zucchiatti

Behavioral Content Designer
LinkedIn

Monica Placanica

People & Business Excellence Manager
LinkedIn

Francesco Pozzobon

Change Maker & Sales Manager
LinkedIn

Luca Argenton

CEO & Co-Founder
LinkedIn

Simone Lusenti

CTO & Co-Founder
LinkedIn

Filippo Muzi Falconi

President
LinkedIn

Krste Rajchevski

Full-Stack Developer
LinkedIn

Denis Sumin

Full stack Developer
LinkedIn

Angelo Larocca

Head of Behavioral Design
LinkedIn

Ottavia Mariani

Behavioral Product Owner
LinkedIn

Giulia Garaglione

Adoption Success Specialist
LinkedIn

Giuseppe Beretta

Chief Talent Officer
LinkedIn

Stefania Nervi

Change Manager
LinkedIn

Paolo Raffin

Product Manager
LinkedIn

Anna Goi

Technical Account Manager
LinkedIn

Mikhail Dyachuk

Full-Stack Developer

Olha Shcheholkova

QA Engineer
LinkedIn

Denys Kublitskiy

Full-Stack Developer

Andrea Zucchiatti

Behavioral Content Designer
LinkedIn

Monica Placanica

People & Business Excellence Manager
LinkedIn

Francesco Pozzobon

Change Maker & Sales Manager
LinkedIn

Nudge
has the power

Every day you get better or you get worse, but the compounding effect between the two isn’t equal. If all you focused on was getting 1% better every day for a year, you’re going 37x better than you were when you started.

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