Internal Corporate Communication: Engaging Employees and Creating Value Within the Company

By “internal corporate communication,” we mean all activities aimed at creating the set of information flows necessary for a company’s internal operations, which involve the organization as a whole and form the basis for its functioning.

Often, however, companies do not devote sufficient attention and resources to internal corporate communication, relegating it to a mere informational activity without considering the significant implications it can have for the business and for the involvement and engagement of various resources.

Internal Corporate Communication: Why Is It Important?

Internal corporate communication should be a priority because, in addition to being an important tool for sharing information, it helps promote corporate values, guide internal dynamics, and improve collaboration and employees’ sense of belonging.
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All of this also translates into concrete business results: in fact, as the Accenture report“Employee Experience Reimagined”also shows, companies with high employee engagement see a 20% increase in productivity and a 21% increase in profit compared to companies that do not effectively implement these practices.

Furthermore, there are specific moments in a company’s life when internal communication becomes essential; it is through effective communication that companies are able to navigate periods of transition—even critical ones. This was the case, for example, during the COVID-19 health emergency, when many companies were forced to transition to digital operations and had to implement a whole series of digital adoption initiatives within extremely tight deadlines. During these delicate phases of change, effective internal corporate communication is vital for change management.

Internal Communication as a Tool for Creating Value and Engaging Employees

A company’s image and reputation do not depend solely on its products, the values it conveys to the outside world, or its customer service, but above all on its employees themselves—who are its first and most important ambassadors. The ultimate goal should be to achieve full employee advocacy, which not only improves the company’s reputation but also becomes an essential factor in attracting new talent to the company.

In fact, to fully embrace the era of the New Ways of Working and new work models such as hybrid work, we must use digital tools as a guide for effective internal communication. For example, platforms like Microsoft Teams allow you to create a true collaborative hub that enables efficient remote work and communication while fostering greater employee engagement.
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Another example related to digital tools and corporate communication is using them for training and developing new digital or soft skills. A learning approach that successfully combines training with employee engagement is key to achieving business goals in terms of reskilling and upskilling.

How to Improve Internal Corporate Communication: Strategies for an Effective Approach

First, we must emphasize that for internal communication to be effective, it must be participatory and fully engage the company’s employees in a two-way, rather than one-way, process. Some strategies for achieving this goal include:

1. Implement tools that enable effective information sharing, even remotely.
The future of work is hybrid, and this must be central to modern internal communication that looks toward thefuture.

2. Facilitate communication through tools that are accessible to everyone in the company.
No one should be left behind when it comes to internal corporate communication; it must permeate every aspect of the business and reach all employees.

3. Foster employee engagement through personalized communication. ‍

By implementing strategies that enable the personalization of messages—using, for example, machine learning and artificial intelligence—it is possible to increase employee engagement and achieve a high level of employee engagement.
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4. Measure the effectiveness and impact of your communication plan.

After implementing the necessary strategies to create an effective internal communication plan, it is essential to measure its effectiveness—that is, to set goals and understand its actual impact on performance.

Using a digital coach such as hi|—a habit-inspiring platform —allows you to leverage your internal communication materials and share them with all employees through a new and more effective system for engagement awareness, without leaving anyone behind. This makes it possible, for example, to create the most appropriate knowledge and information bases for developing effective and sustainable corporate training over time. Furthermore, thanks to artificial intelligence, messages can be personalized to meet the specific needs of each individual.

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