Valentina Marini from "Spremute Digitali" interviewed our CEO, Luca, and our Sales & Marketing Manager, Francesco. The main focus of their conversation was how to take something perceived as "new" and turn it into a habit.
Below is an excerpt from the interview.
Try to explain to a child what you do at Digital Attitude.
Digital Attitude's mission is to make it easy to adopt new technologies. In doing so, we want people in every setting and organization to be able to work better (these days, we say "smart") and be happier!
We do this every day, taking into account the different mindsets of each company, focusing on people's behaviors to help them adopt new ones and turn them into good habits.
What's important is to be amazed and intrigued, and to have a positive attitude toward the "new" things to come, just like a child.
"I've always done it this way": how often does this mantra become an excuse for never changing! You argue that people's habits can be changed, but that the brain needs to change—and the heart, too. In this sense, you say that change can be taught. How?
Last week we held a webinar. Its title was "The Unconventional Solution for Your Digital Evolution." "Unconventional" and "evolution" are the two terms that best capture the mindset with which we have been asked to tackle the difficult situation we have faced in recent months, viewing it as a new and great opportunity to learn a great deal. This could be related to the digital world and to issues concerning change management and the adoption of new technological solutions.
Evolution (that is, the change inherent in human history) is continuous, necessary, and accelerating all the time. Therefore, every human being must embrace the unconventional and approach it with an unconventional mindset, using unconventional tools (the new digital platforms). And they must do so within the more or less complex network of relationships among various organizations!
So... yes. Change can also be taught, learned, and lived.
How can the technological revolution go hand in hand with human evolution?
There can be no technological revolution—or, rather, transformation—without taking people and their evolution into account.
But what kind of evolution? What kind of innovation?
The world is shaped by continuous transformation and technological development, but only if we place people and their relationships at the center—or perhaps even better, on the edge, on the boundary that defines and marks our comfort zone—can we call it innovation. Not only that: social innovation. It impacts people’s lives, with the hope that it will always improve them.
That's why you have to pay very close attention.
At the heart of Digital Attitude is "hi," your habit-building platform. What is it? Tell us a little about it and explain its benefits.
hi—a habit-inspiring platform —is a digital platform powered by artificial intelligence that suggests and guides—we use the term "nudge"—users to build and maintain new habits, facilitating the adoption of new technologies and smarter, simpler ways of working within organizations.
There are 4 main benefits:
- She unlocks the full technological potential and the ROI of digital transformation
- She exponentially expands training and learning opportunities
- It accelerates the adoption of new skills while increasing each individual's productivity
- She ensures that the change and adoption process remains sustainable over time.
Full interview [content in ITALIAN]
Photo by Drew Beamer on Unsplash
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