A New Big Bang, from Chaos to Harmony: Communication Governance—The Right Symphony for Your Company

What exactly is communication governance? What do we mean by this term?

Communication in the workplace? It’s a CEO issue!

In fact, it is not just a necessary activity for a department; today, it is much more than that—it is an absolutely fundamental issue for keeping organizations united and cohesive.
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Metaphorically speaking, it’s like having an orchestra playing in unison—a perfect score, an impeccable symphony of decision-making, planning, strategy, and control over communication activities within the organization, as well as the importance and priority given to them. The goal? No more messages ignored —by almost everyone—but only the right approach to reach everyone.
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In practical terms, this is therefore a matter of“governance”: a set of processes and decisions that determine how to manage and when to send internal communications so that they reach the right people, at the right time, and with the right message. Today, in a digital workplace where we’re constantly bombarded with emails, messages, and notifications, sometimes people just need to be able to bring some order to things. In other words, from the perspective of those on the other end of this complicated task, communicate less to communicate better!

The Importance of Communication Governance

Communication governance plays a crucial role in enhancing the employee experience, improving and stimulating people’s attention, involvement, and engagement in company life, and simplifying processes or channels so that the focus remains on what really matters: the content and the underlying activities. For example, here are some pillars of well-structured communication governance:
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- Consistency, relevance, and priority of messages: Effective governance ensures that corporate messages are consistent with everything happening within the company, establishing an approach that focuses on communicating what is relevant through the selection of appropriate channels and tools. This prevents confusion, duplication, and misunderstandings by optimally coordinating communication tools, channels, and materials.
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- Alignment with corporate objectives and strategy: Having a communication governance framework ensures that communication activities are aligned and consistently consistent with the organization’s strategic objectives and are reflected in the various activities in which people are subsequently involved, thereby contributing to greater alignment with the company’s vision and values as well.
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- Relationship, not just communication, “in our best interest”: effective governance, where every message is tailored to the individual, creates an environment in which people feel involved, engaged, and informed. This encourages participation, fosters a sense of belonging, and promotes collaboration.
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- Mitigating disharmony: Well-structured communication governance helps, for example, to communicate effectively during typical and specific moments in the life of an organization, including particularly critical periods when important corporate transitions can only be navigated by fostering harmony and overall alignment; Furthermore, by engaging the audience, capturing their attention, and making the communication feel as though it is“for me and directed at me”—using innovative tools and channels to craft it—there will be a reasonable certainty that the message will reach its intended audience and will undoubtedly be embraced and internalized by people.

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How to Implement Effective Governance: Insights from the Digital World

‍Thereare several ways to design and implement effective communication governance. First and foremost, the key step—or perhaps the new and fundamental opportunity—today is the process of designing a new approach, in which “less is more” becomes both the path forward and the guiding principle.
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Communicating less but more effectively in an age of information overload (manifested in channels, tools, and duplication) is not only necessary but vital for managing complexity. It is important to have clear strategic and objectives and to seize the opportunity to undertake a process that, starting at the top of the company (CEO), involves all departments, “orchestrating” the symphony so that the harmony of the sound is music to the ears of the people it is intended for.
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Communication cannot do without a personalized approach ( made possible by technology) tailored to individuals or groups of people (teams, departments, branches) so that interest, engagement, and impact for the reader prevail. Finally, we must not overlook the need to streamline and consolidate the channels through which these messages will be delivered, effectively coordinating various tools and materials.

In this regard, the research and data analysis conducted by Digital Attitude—involving over 300,000 users from major Italian companies to interpret and understand the current landscape and barometer of corporate communication—has provided indisputable evidence of a trend: as the number of recipients of communications (emails or newsletters) increases, the percentage of ignored communications rises exponentially. So, what should be done? Which channels should be used? How can a communication governance strategy be effectively structured?

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The challenge is not impossible; on the contrary, it is a great opportunity. Thanks to digital innovation (coupled with clear C-level decisions and governance), it’s possible to use platforms and software that save time and resources—allowing them to be invested where they matter most—and help bridge the gap that is currently a decisive drawback: the vast wealth of information, content, activities, and values present within the fabric of organizations but not equally perceived or experienced by people, precisely for the reasons mentioned earlier.

With the digital platform hi platform (SaaS and white-label), we’re reversing the trend: information and communication come to the individual, not the other way around.

Through the hi platform, we focus on information governance, covering areas such as communication,engagement , the coordination of tools and processes, and innovative learning and change initiatives.

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hi platform helps you reach every person in your organization, exponentially increasing the impact of your communication in a personalized, contextual (within the workflow), and measurable way. You’ll also be able to boost the ROE (return on engagement) of training content and optimize the use of tools and processes, thereby improving overall employee engagement.

This is done with complete autonomy—both in content creation and in the choice of graphic style or tone of voice, even for different user clusters—by fostering relationships with each individual or group through contextual and personalized messages that not only capture attention but also encourage (in technical terms, this is called “nudge-tech”) people to take action and engage in activities.

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The Bottom Line: How a Well-Defined Communication Governance Framework Can Really Make a Difference

Effective communication governance ensures an increase in ROE: it is possible to effectively engage employees, thereby helping to foster harmony and well-being within organizations through a deeper, more targeted, and comprehensive understanding of daily life at the company—and thus going beyond the usual focus on employee productivity alone to paint an innovative picture of KPIs: keep people Informed, Involved, Interested, and Inspired!

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