Annual Impact Report of Digital Attitude Srl, a Benefit Corporation

“If I were asked to describe the essence of Digital Attitude in one word, I wouldn’t hesitate; I’d choose one of our values: ‘care.’”

Taking care of ourselves comes first.

A focus on our well-being, on striking a balance between the professional challenges that bind us as a team and the personal challenges that allow us to pursue our individual growth.

Our commitment to our stakeholders, both inside and outside the company.

Respect for our colleagues—who, in many cases, are also our friends—and for those who share our ups and downs, smiles and dreams, fun and work. A passion for our clients and the ability to prioritize their satisfaction above all else. The awareness that we don’t have “suppliers,” but only partners and fellow travelers.

Caring for the world around us.

The certainty that, in pursuing our vision, we have the opportunity to leave an indelible mark: to help people find a new harmony with the challenges that change—which so often frightens us—presents to us every day. But also, an appreciation for the beauty of our world, its rarities, and the impact our choices can have on what we will leave as a legacy for future generations.

Becoming a Benefit Corporation was a natural, heartfelt, and shared decision.

It represents an important milestone on our journey—an opportunity to embark on it knowing that right beside us are exactly the people we want to share this journey with. People we will care for and who will care for us. People we can trust and rely on.

People who simply share our mission. (Luca Argenton, CEO)

Characteristics of a Benefit Corporation

Benefit Corporations, which have been in effect in Italy since 2016, differ from other businesses in that they incorporate into their corporate purpose a commitment to positively impact the local area and community in which they operate, as well as society, people, and the planet. This definition does not apply to social enterprises or nonprofit organizations but rather represents an evolution of the for-profit business model—a shift in the corporate paradigm where, in addition to economic and profit-driven goals, other objectives aimed at the common good are identified.

The goal of Digital Attitude is to bring about change in organizations and in people’s mindsets through habits; part of this change is also the desire to give back in a way that can bring about positive change in people, society, and the planet, for the benefit of all stakeholders involved.

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Objectives for the Common Good

As a Benefit Corporation since 2021, Digital Attitude intends to pursue, in the course of its business activities, one or more objectives that serve the common good and to operate in a responsible, sustainable, and transparent manner toward individuals, communities, local areas, the environment, institutions, and other stakeholders.

Digital Attitude recognizes the role of technology, training, and personalized support for users in the simple, effective, and enjoyable adoption of new organizational behaviors and in the development of new habits that improve users’ daily well-being as they interact with technology, spaces, and other people in the workplace.

In carrying out its core business, the Company is committed to generating positive value for society and the stakeholders with whom it interacts, specifically:

Digital Attitude, with the aim of fostering professional and personal development while respecting work-life balance, is committed to promoting the well-being of its people by creating a work environment that nurtures skills and passions, valuing the diverse talents of its employees, and promoting lifelong learning and empowerment through training and a professional corporate coaching program designed for employees and managers.

Digital Attitude aims to be inclusive of as many people as possible, from the widest and most diverse range of backgrounds. Therefore, it is committed to providing a friendly, safe, and welcoming environment for everyone, regardless of gender, sexual orientation, ability, ethnicity, socioeconomic status, religion (or lack thereof), or dietary preferences.

Digital Attitude, in order to increase its impact on customers and users, is committed to creating innovative and sustainable products and services by promoting and sharing its values, fostering an entrepreneurial model that encourages the exchange of ideas and expertise, connecting people and technology, and pursuing projects with positive social and environmental goals.

Digital Attitude believes that a better and more sustainable lifestyle is possible, and is committed to taking steps to reduce the impact that work life has on the planet. The company is committed to supporting sustainable mobility and actively encourages the use of sustainable transportation for commuting to work, providing all employees who need it with a free pass for local public transportation.

Digital Attitude helps reduce its environmental footprint: no plastic is used in the office, we provide organic food for our employees, and we use only renewable energy suppliers for our electricity.

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Impact Assessment – B Impact Assessment (BIA) 

Digital Attitude underwent an impact assessment using the international B Impact Assessment (BIA)¹ tool, which is used by more than 50,000 companies worldwide.

The purpose of the BIA is to measure an organization’s ability to create value for society, people, and the environment. The final assessment is expressed numerically on a scale from 0 to 200; organizations that achieve a score of 80 out of 200 are eligible for B Corp certification.

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Overall, the assessment enabled Digital Attitude to:

 
‍Evaluate

First, the company’s impact performance was assessed using a questionnaire that examines policies, practices, business models, and results.

‍Compare

Second, the BIA assessment provides a benchmark that has made it possible to compare Digital Attitude’s results with those of other B Corp-certified companies in the same country, the same industry, and of the same size.

 
‍Improve

Finally, Digital Attitude also received a report outlining areas for improvement, best practices to implement, and metrics to track in order to maximize its impact.

Specifically, the impact areas in which Digital Attitude was assessed cover five main stakeholder groups: Governance, Workers, Community, Environment, and Customers.

 
Governance

Assessment of the company’s overall mission, its social and environmental impact, ethics, and transparency. This section also measures the extent to which stakeholders are involved in the decision-making process and in terms of the company’s overall structure.

 
Workers

This section evaluates the company’s contributions to the safety, health, flexibility, training, personal growth, and satisfaction of its employees; it also assesses the company’s efforts to ensure the financial security of its employees.

 
Community

Assessment of the company’s impact on the local area and within the community in which it operates. This area includes initiatives related to diversity and inclusion, volunteer activities, economic impact, and supply chain management.

 
Environment

This section addresses the assessment of a company’s impact on the planet, the environment, and biodiversity. It takes into account not only legal aspects related to resources, energy, and raw materials, but also the life cycles of products and services.

 
Customers

This section evaluates how the company manages its relationships with its customers, in terms of the quality of what it offers, privacy, data security, and the products themselves.

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Results of the Impact Assessment

Digital Attitude’s overall score is 96.1 out of 200, a score that exceeds the average of other organizations that had obtained B Corp certification as of the date the assessment was completed.

Governance
‍In the areaassessing ethics, transparency, and stakeholder engagement, Digital Attitude received a score of 19.9

The company’s mission andengagement rated 3.1 out of 6; the impact of its business models was rated 10 out of 10, while the organization’s ethics and transparency received a score of 6.7 out of 9.

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Workers

In the assessment of employees and contractors, Digital Attitude received a score of 29.0

In terms of financial security, the score was 3.4 out of 20; for health, well-being, and safety, the score was 4.9 out of 12. Regarding professional growth, engagement satisfaction, the scores were 5.1 out of 6 and 4.8 out of 6.5, respectively.

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Community

In the section on the impact on the local community and the company’s roots in the local area, the company

received an overall score of 18.2

In terms of economic impact, the score was 8.3 out of 15; for volunteer work, it was 1.8 out of 12; for supply chain management, it was 2.8 out of 8; and finally, for diversity and inclusion, Digital Attitude received a score of 5.2 out of 15.

Environment

With regard to resource management and environmental issues, DigitaI Attitude has achieved

a score of 7.4

For environmental management, the score was 0.9 out of 7; for air and climate, it was 1.8 out of 7; for water, the score was 0.3 out of 2; and finally, for biodiversity, the score was 2.5 out of 4.

‍Customers

Finally, in the last section on customer relations—specifically regarding privacy, security, and quality—the

Digital Attitude's score was 21.4

Customer management received a score of 3.4/5, while the score for education as a component of the business impact model was 18.0

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Goals for 2023

PEOPLE

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Sharing the Vision – Company Update and 2023 Offsite Event:

Digital Attittude had committed to organizing at least one outdoor event and four meetings open to all employees (Company Update), during which the company’s mission, objectives, projects, and financial performance were shared. These meetings took place regularly and saw full participation from all employees.

Regarding the offsite event, a two-day convention was organized in a picturesque location near Lake Como (February 6–7, 2023). Over the course of these two days, we explored new forms of team building and formed work teams to oversee project streams related to the development and implementation of the company’s strategy. In 2024, our goal will be to increase the frequency of these meetings and boost employee engagement; we aim to hold at least six Company Update meetings.

Engagement and Co-creation of Ideas – Product Demo Meetings and New Product Ideas:

Twelve well-attended and interactive product demo meetings were organized. These, too, contributeengagement and ensure that everyone—regardless of their professional specialization—stays up to date on the latest product releases (the Hi digital platform, patented by Digital Attitude) and is encouraged to contribute ideas for continuous improvement.

In 2023, the datters co-created 32 new product ideas, of which 18 were discussed, 13 were approved, and 2 were implemented.

Co-creation of B Corp Medium- to Long-Term Goals

The following objectives were outlined during a workshop lasting approximately 2.5 hours that involved all the datters. It was a co-creation workshop using the Digital World Café methodology: through a digital platform, the datters gathered at virtual tables to discuss and define the 2023 objectives; each datter had the opportunity to be involved and participate firsthand in this shared strategy.

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Psychological Well-being – 1h wellbeing

In 2023, working groups on the topic of psychological well-being were launched with the goal of raising public awareness of the issue.  

One initiative proposed is “1 Hour of Well-being,” which involves dedicating one hour a month to experimenting with new methods and activities aimed at enhancing mental and physical well-being, with the goal of improving our well-being both as individuals and as a group. We created a simple and practical format that focuses on sharing each participant’s experiences with wellbeing activities, with mentorship from the participants who propose activities for others to discover and feedback from colleagues trying them for the first time (examples of activities to try: cooking, yoga, meditation, plogging, running, gardening…). The goal was partially achieved with the launch of the initiative, but there was not full continuity in the months that followed.

The goal for 2024 is to increase sponsorship of the initiative among the datters and to create additional opportunities for in-depth discussion and training on the topic.‍

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Food Choices – journal on Teams

The goal of this initiative was to raise awareness about personal dietary choices ​

and company-wide initiatives to improve the well-being of Datters and reduce our environmental impact. In 2023, a blog was launched on Teams featuring 12 posts with guidelines on how to eat in a way that has less impact on the planet, as well as resources to support the well-being of each Datter.

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CUSTOMERS AND PARTNERS

In 2023, Digital Attitude was committed to maintaining positive relationships with its clients, renewing contracts with at least 12 clients and exceeding that goal. In fact, 23 clients renewed their contracts.

In 2023, Digital Attitude organized three live online events, collaborating with two partners: Genially and Deloitte. The events were as follows:

- New Communication Tools for Engaging, Training, and Scaling (March 2, 2023)

- From Awareness to engagement: The Evolution of Cybersecurity Training (April 18, 2023)

- Gamification in Corporate Training (June 20, 2023)

In addition, in 2023, Digital Attitude helped share its expertise within the group during the CIO Summit held in Lazise on September 28–30, 2023.

In 2023, Digital Attitude committed to making B Corp part of its commercial offering—that is, a distinctive positioning value and a strong “why DA” when a client or partner chooses to work with us. This goal was partially achieved by updating our marketing materials with information about B Corp.

In 2023, recognizing the Digital360 Group as a stakeholder, Digital Attitude committed to championing the B Corp and sustainability agenda by promoting initiatives within the group and fostering synergies with the group’s clients and partners. This goal was achieved by establishing a stable relationship and holding five meetings with representatives from the Digital360 Group’s CSR department.

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COMMUNITY & ENVIRONMENT

Volunteering ‍DigitalAttitude was committed to making an impact on the community by supporting and helping Datters get involved in volunteer initiatives. For this initiative, we created an infographic that explains how to use the 16 hours of volunteer time available to each Datter, as well as a dedicated section in our internal information system where all Datters can find useful information and learn about various volunteer initiatives. In 2024, this goal will also be pursued through a corporate volunteering program with the Recup association, which works to combat food waste and promote active citizenship by recovering unsold food, sorting it, and restoring its social value by donating it to Banco Alimentare, Caritas Ambrosiana, the Italian Red Cross, and other local organizations.

Conscious Consumption – Journal on Teams
The goal of this initiative was to promote best practices in conscious consumption. In 2023, a journal was launched on Teams featuring 12 posts on this topic, with tips and insights for Datters. 

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