Annual Impact Report of Digital Attitude Srl, a Benefit Corporation

“If I were asked to describe the essence of Digital Attitude in one word, I wouldn’t hesitate; I’d choose one of our values: ‘care.’”

Taking care of ourselves comes first.

A focus on our well-being, on striking a balance between the professional challenges that bind us as a team and the personal challenges that allow us to pursue our individual growth.

Our commitment to our stakeholders, both inside and outside the company.

Respect for our colleagues—who, in many cases, are also our friends—and for those who share our ups and downs, smiles and dreams, fun and work. A passion for our clients and the ability to prioritize their satisfaction above all else. The awareness that we don’t have “suppliers,” but only partners and fellow travelers.

Caring for the world around us.

The certainty that, in pursuing our vision, we have the opportunity to leave an indelible mark: to help people find a new harmony with the challenges that change—which so often frightens us—presents to us every day. But also, an appreciation for the beauty of our world, its rarities, and the impact our choices can have on what we will leave as a legacy for future generations.

Becoming a Benefit Corporation was a natural, heartfelt, and shared decision.

It represents an important milestone on our journey—an opportunity to embark on it knowing that right beside us are exactly the people we want to share this journey with. People we will care for and who will care for us. People we can trust and rely on.

People who simply share our mission. (Luca Argenton, CEO)

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Characteristics of a benefit corporation

Benefit Corporations, which have been in effect in Italy since 2016, differ from other businesses in that they incorporate into their corporate purpose a commitment to positively impact the local area and community in which they operate, as well as society, people, and the planet. This definition does not apply to social enterprises or nonprofit organizations but rather represents an evolution of the for-profit business model—a shift in the corporate paradigm where, in addition to economic and profit-driven goals, other objectives aimed at the common good are identified.

The goal of Digital Attitude is to bring about change in organizations and in people’s mindsets through habits; part of this change is also the desire to give back in a way that can bring about positive change in people, society, and the planet, for the benefit of all stakeholders involved.

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Objectives for the Common Good

As a Benefit Corporation since 2021, Digital Attitude intends to pursue, in the course of its business activities, one or more objectives that serve the common good and to operate in a responsible, sustainable, and transparent manner toward individuals, communities, local areas, the environment, institutions, and other stakeholders.

Digital Attitude recognizes the role of technology, training, and personalized support for users in the simple, effective, and enjoyable adoption of new organizational behaviors and in the development of new habits that improve users’ daily well-being as they interact with technology, spaces, and other people in the workplace.

In carrying out its core business, the Company is committed to generating positive value for society and the stakeholders with whom it interacts, specifically:

Digital Attitude, with the aim of fostering professional and personal development while respecting work-life balance, is committed to promoting the well-being of its people by creating a work environment that nurtures skills and passions, valuing the diverse talents of its employees, and promoting lifelong learning and empowerment through training and a professional corporate coaching program designed for employees and managers.

Digital Attitude aims to be inclusive of as many people as possible, from the widest and most diverse range of backgrounds. Therefore, it is committed to providing a friendly, safe, and welcoming environment for everyone, regardless of gender, sexual orientation, ability, ethnicity, socioeconomic status, religion (or lack thereof), or dietary preferences.

Digital Attitude, in order to increase its impact on customers and users, is committed to creating innovative and sustainable products and services by promoting and sharing its values, fostering an entrepreneurial model that encourages the exchange of ideas and expertise, connecting people and technology, and pursuing projects with positive social and environmental goals.

Digital Attitude believes that a better and more sustainable lifestyle is possible, and is committed to taking steps to reduce the impact that work life has on the planet. The company is committed to supporting sustainable mobility and actively encourages the use of sustainable transportation for commuting to work, providing all employees who need it with a free pass for local public transportation.

Digital Attitude helps reduce its environmental footprint: no plastic is used in the office, we provide organic food for our employees, and we use only renewable energy suppliers for our electricity.

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Impact Assessment – B Impact Assessment (BIA) 

Digital Attitude underwent an impact assessment using the international B Impact Assessment (BIA)¹ tool, which is used by more than 50,000 companies worldwide.

The purpose of the BIA is to measure an organization’s ability to create value for society, people, and the environment. The final assessment is expressed numerically on a scale from 0 to 200; organizations that achieve a score of 80 out of 200 are eligible for B Corp certification.

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Overall, the assessment enabled Digital Attitude to:

 
‍Evaluate

First, the company’s impact performance was assessed through a

a questionnaire that examines policies, practices, business models, and results.

‍Compare

Second, the BIA assessment provides a benchmark that has made it possible to compare Digital Attitude’s results with those of other B Corp-certified companies in the same country, the same industry, and of the same size.

 
‍Improve

Finally, Digital Attitude also received a report outlining areas for improvement, best practices to implement, and metrics to track in order to maximize its impact.

Specifically, the impact areas in which Digital Attitude was assessed cover five main stakeholder groups: Governance, Workers, Community, Environment, and Customers.

 
Governance

Assessment of the company’s overall mission, its social and environmental impact, ethics, and transparency. This section also measures the extent to which stakeholders are involved in the decision-making process and in terms of the company’s overall structure.

 
Workers

This section evaluates the company’s contributions to the safety, health, flexibility, training, personal growth, and satisfaction of its employees; it also assesses the company’s efforts to ensure the financial security of its employees.

 
Community

Assessment of the company’s impact on the local area and within the community in which it operates. This area includes initiatives related to diversity and inclusion, volunteer activities, economic impact, and supply chain management.

 
Environment

This section addresses the assessment of a company’s impact on the planet, the environment, and biodiversity. It takes into account not only legal aspects related to resources, energy, and raw materials, but also the life cycles of products and services.

 
Customers

This section evaluates how the company manages its relationships with its customers, in terms of the quality of what it offers, privacy, data security, and the products themselves.

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 Results of the Impact Assessment

Digital Attitude’s overall score is 96.1 out of 200, a score that exceeds the average of other organizations that had obtained B Corp certification as of the date the assessment was completed.

Governance
‍In the areaassessing ethics, transparency, and stakeholder engagement, Digital Attitude received a score of 19.9

The company’s mission andengagement rated 3.1 out of 6; the impact of its business models was rated 10 out of 10, while the organization’s ethics and transparency received a score of 6.7 out of 9.‍

Workers

In the assessment of employees and contractors, Digital Attitude received a score of 29.0

In terms of financial security, the score was 3.4 out of 20; for health, well-being, and safety, the score was 4.9 out of 12. Regarding professional growth, engagement satisfaction, the scores were 5.1 out of 6 and 4.8 out of 6.5, respectively.

Community

In the section on the impact on the local community and the company’s roots in the local area, the company

received an overall score of 18.2

In terms of economic impact, the score was 8.3 out of 15; for volunteer work, it was 1.8 out of 12; for supply chain management, it was 2.8 out of 8; and finally, for diversity and inclusion, Digital Attitude received a score of 5.2 out of 15.

 Environment

With regard to resource management and environmental issues, DigitaI Attitude has achieved

a score of 7.4

For environmental management, the score was 0.9 out of 7; for air and climate, it was 1.8 out of 7; for water, the score was 0.3 out of 2; and finally, for biodiversity, the score was 2.5 out of 4.

‍Customers

Finally, in the last section on customer relations—specifically regarding privacy, security, and quality—the

Digital Attitude's score was 21.4

Customer management received a score of 3.4/5, while the score for education as a component of the business impact model was 18.0

 Goals for 2022

As a Benefit Corporation, Digital Attitude focused in 2022 on pursuing a number of objectives aimed at creating value for people, customers and their users, partners, local communities, and the environment. Below is a summary of the activities carried out:

PEOPLE

Sharing a Vision – Outdoor Events

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‍DigitalAttitude had committed to organizing at least one outdoor event to share the company’s vision and plan future management decisions. Following Digital Attitude’s integration into the Digital 360 Group in June 2022, this objective was redefined to prioritize a sense of belonging to the new Group and the need to align on the new direction. Everyone at the company was therefore invited to participate in a three-day outdoor convention held on September 16–17–18 in Loano (SV). Together with our colleagues from Methodos and Accompany, we celebrated Digital 360’s 10th anniversary and our new membership in the Group. Three days of fun, team building, and networking that allowed us to get to know the people of the D360 universe better.

 
‍Sharing Our Vision – Company Update:

Digital Attittude had committed to organizing at least six meetings open to all Company Update employees, during which the company’s mission, objectives, projects, and financial performance would be shared. These meetings took place regularly and saw full participation from all Datters.

Engagement and Co-creation of Ideas – Product Demo Meetings and New Product Ideas:

Twelve well-attended and interactive product demo meetings were organized. These, too, contributeengagement and ensure that everyone—regardless of their professional specialization—stays up to date on the latest product releases (the Hi digital platform, patented by Digital Attitude) and is encouraged to contribute ideas for continuous improvement.

In 2022, the datters co-created 50 new product ideas, of which 45 were discussed, 36 were approved, and 6 have already been released.

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‍Engagement andengagement Measurementengagement Survey

 With regard to measuring employeeengagement , a survey was conducted that yielded the following results:

Fully engaged population : 70.6% | NPS: 58.83

Areas of focus for 2023: individual development plans, sharing growth criteria, development, and rewards.

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CUSTOMERS AND PARTNERS

In 2022, Digital Attitude was committed to maintaining positive relationships with its clients, renewing contracts with at least 5 clients and exceeding that goal.

In fact, 12 clients renewed their contracts: INPS, Illimity, Lavazza, Costa, Pirelli, UniCredit, Amplifon, Gucci, Tod's, Mediobanca Group, Ariston Thermo Group, and Reale Group.

In 2022 , Digital Attitude committed to maintaining positive relationships with its partners by organizing one joint event with at least three partners; this goal was partially achieved; in fact, two events were organized in 2022 with Microsoft and P4I Digital 360.

MADE IN DIGITALY – An event in partnership with Microsoft and Network Digital 360

MADE IN DIGItaly is the most important event in Italy organized by Microsoft and its network of partners and stakeholders—organized by NetworkDigital360—and took place on November 17, 2022, in Milan. People and roles, processes and industries, cybersecurity, sustainability, and environmental issues were the topics of discussion, case studies, and best practices.

Digital Attitude—as a Microsoft Gold Partner—presented the results of a survey conducted with the HR and IT functions of over 100 major Italian companies, highlighting the impact of change and the processes of 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝗱𝗼𝗽𝘁𝗶𝗼𝗻 & 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 stem from a constructive dialogue between these two functions.

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USERS

Digital Attitude had committed to making a positive impact on users by developing and validating a coaching plan focused on personal well-being, to be offered “for free” to the clients of users who signed up in 2022. This goal was not achieved.

COMMUNITY AND ENVIRONMENT – Sustainable Development Goals

Digital Attitude had committed to making an impact on the community by supporting and enabling DAtters to participate in certified volunteer initiatives that were, as much as possible, aligned with the company’s purpose; this goal was not achieved.

Digital Attitude had committed to promoting Diversity & Inclusion by developing grant-funded projects, such as the creation of a D&I coaching plan offered to clients “for free” for up to 100 licenses. This goal was not achieved.

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