Annual Impact Report of Digital Attitude Srl, a Benefit Corporation

“If I were asked to describe the essence of Digital Attitude in one word, I wouldn’t hesitate; I’d choose one of our values: ‘care.’”

Taking care of ourselves comes first.

A focus on our well-being, on striking a balance between the professional challenges that bind us as a team and the personal challenges that allow us to pursue our individual growth.

Our commitment to our stakeholders, both inside and outside the company.

Respect for our colleagues—who, in many cases, are also our friends—and for those who share our ups and downs, smiles and dreams, fun and work. A passion for our clients and the ability to prioritize their satisfaction above all else. The awareness that we don’t have “suppliers,” but only partners and fellow travelers.

Caring for the world around us.

The certainty that, in pursuing our vision, we have the opportunity to leave an indelible mark: to help people find a new harmony with the challenges that change—which so often frightens us—presents to us every day. But also an appreciation for the beauty of our world, its rarities, and the impact our choices can have on what we will leave as a legacy for future generations.

Becoming a Benefit Corporation was a natural, heartfelt, and shared decision.

It represents an important milestone on our journey—an opportunity to embark on it knowing that right beside us are exactly the people we want to share this journey with. People we will care for and who will care for us. People we can trust and rely on.

People who simply share our goal.

(Luca Argenton, CEO)

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Characteristics of a Benefit Corporation

Benefit Corporations, which have been in effect in Italy since 2016, differ from other businesses in that they incorporate into their corporate purpose a commitment to positively impact the local area and community in which they operate, as well as society, people, and the planet. This definition does not apply to social enterprises or nonprofit organizations but rather represents an evolution of the for-profit business model—a shift in the corporate paradigm where, in addition to economic and profit-driven goals, other objectives aimed at the common good are identified.

The goal of Digital Attitude is to bring about change in organizations and in people’s mindsets through habits; part of this change is also the desire to give back in a way that can bring about positive change in people, society, and the planet, for the benefit of all stakeholders involved.

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Objectives for the Common Good

As a Benefit Corporation since 2021, Digital Attitude intends to pursue, in the course of its business activities, one or more objectives that serve the common good and to operate in a responsible, sustainable, and transparent manner toward individuals, communities, local areas, the environment, institutions, and other stakeholders.

Digital Attitude recognizes the role of technology, training, and personalized user support in facilitating the simple, effective, and enjoyable adoption of new organizational behaviors and the development of new habits that improve users’ daily well-being as they interact with technology, spaces, and other people in the workplace.

In carrying out its core business, the Company is committed to generating positive value for society and the stakeholders with whom it interacts, specifically:

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• Digital Attitude, with the aim of fostering professional and personal development while respecting work-life balance, is committed to promoting the well-being of its people by creating a work environment that nurtures skills and passions, valuing the diverse talents of its employees, and promoting lifelong learning and empowerment through training and a professional corporate coaching program designed for employees and managers.
• Digital Attitude aims to be inclusive of as many people as possible, from the widest and most diverse range of backgrounds. Therefore, it is committed to providing a friendly, safe, and welcoming environment for everyone, regardless of gender, sexual orientation, ability, ethnicity, socioeconomic status, religion (or lack thereof), or dietary preferences.
• Digital Attitude, in order to increase its impact on customers and users, is committed to creating innovative and sustainable products and services by promoting and sharing its values, fostering an entrepreneurial model that encourages the exchange of ideas and expertise, connecting people and technology, and pursuing projects that also have positive social and environmental goals.
• Digital Attitude believes that a better and more sustainable lifestyle is possible, and is committed to taking steps to reduce the impact that work life has on the planet. The company is committed to supporting sustainable mobility and actively encourages the use of sustainable transportation for commuting to work, providing all employees who need it with a free pass for local public transportation.
• Digital Attitude helps reduce its environmental footprint: no plastic is used in the office, we provide organic food for our employees, and we use only renewable energy suppliers for our electricity.

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Impact Assessment – B Impact Assessment (BIA)

Digital Attitude underwent an impact assessment using the international assessment tool B Impact Assessment (BIA), which is used by over 50,000 companies worldwide.

The purpose of the BIA is to measure an organization’s ability to create value for society, people, and the environment. The final assessment is expressed numerically on a scale of 0 to 200; organizations that achieve a score of 80/200 are eligible for B Corp certification.  

Overall, the assessment enabled Digital Attitude to:
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1. Evaluate

First, the company’s impact performance was assessed using a questionnaire that examines policies, practices, business models, and results.

2. Compare

Second, the BIA assessment provides a benchmark that has made it possible to compare Digital Attitude’s results with those of other B Corp-certified companies in the same country, the same industry, and of the same size.

3.Improve

Finally, Digital Attitude also received a report outlining areas for improvement, best practices to implement, and metrics to track in order to maximize its impact.

Specifically, the impact areas in which Digital Attitude was assessed cover five main stakeholder groups: Governance, Workers, Community, Environment, and Customers.

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Governance

Assessment of the company’s overall mission, its social and environmental impact, ethics, and transparency. This section also measures the extent to which stakeholders are involved in the decision-making process and from the perspective of the company’s overall structure.

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Workers  

This section evaluates the company’s contributions to its employees’ safety, health, flexibility, training, personal growth, and satisfaction; it also assesses the company’s efforts to ensure the financial security of its employees.

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Community

Assessment of the company’s impact on the local area and within the community in which it operates. This category includes initiatives related to diversity and inclusion, volunteer activities, economic impact, and supply chain management.

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Environment

It concerns the assessment of a company’s impact on the planet, the environment, and biodiversity. This section takes into account not only legal aspects related to resources, energy, and raw materials, but also the life cycles of products and services.

Customers

This section evaluates how the company manages its relationships with its customers, in terms of the quality of its offerings, privacy, data security, and the products themselves.

Results of the Impact Assessment

Digital Attitude’s overall score is 96.1 out of 200, a score that exceeds the average of other organizations that had obtained B Corp certification as of the date the assessment was completed.

Governance

In the category assessing ethics, transparency, and stakeholder engagement, Digital Attitude received a score of 19.9

The company's mission andengagement rated 3.1 out of 6; the impact of its business models was rated 10 out of 10, while the organization's ethics and transparency received a score of 6.7 out of 9.

Workers‍

In the assessment of employees and contractors, Digital Attitude received a score of 29.0

In terms of financial security, the score was 3.4 out of 20; for health, well-being, and safety, the score was 4.9 out of 12. Regarding professional growth, engagement satisfaction, the scores were 5.1 out of 6 and 4.8 out of 6.5, respectively.

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Community

In the section on impact on the local community and community engagement, the company received an overall score of 18.2

In terms of economic impact, the score was 8.3 out of 15; for volunteerism, 1.8 out of 12; for supply chain management, 2.8 out of 8; and finally, for diversity and inclusion, Digital Attitude received a score of 5.2 out of 15.

Environment

With regard to resource management and environmental issues, Digital Attitude received a score of 7.4

In terms of environmental management, the score was 0.9 out of 7; for air and climate, it was 1.8 out of 7; for water, the score was 0.3 out of 2; and finally, for biodiversity, it was 2.5 out of 4.

Customers

Finally, in the last category—which covers customer relations in terms of privacy, security, and quality—Digital Attitude scored 21.4

Customer management received a score of 3.4/5, while the score for education as an element of the impact business model was 18.0

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Goals for 2021

As a Benefit Corporation, Digital Attitude focused in 2021 on pursuing a number of objectives aimed at creating value for people, local communities, and the environment. Below is a summary of the activities carried out:

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1. People

Digital Attittude had committed to organizing at least one outdoor event to share its vision for the company and plan future management decisions. This goal was achieved through a conference held on November 15–16 in Barzio (LC), where the new structure of the Governance Team was discussed, and the main areas for improvement and objectives for each team were outlined.

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As part of the effort to promote talent at the subsidiaries in 2021, a Talent Book was created, marking a new step in the talent development process:

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To measure employeeengagement , the company administered the Great Place to Work survey

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To encourage new, sustainable, and health-conscious ways of sharing meals, the company adopted a solution involving lunches purchased from Nutribees.

 

Nutribees is an innovative cafeteria service that adapts to the new post-COVID needs. It’s the perfect solution for employees’ lunch breaks at the office, offering customizable menus featuring healthy, balanced meals.

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2. Customers & Partners

In 2021, Digital Attitude was committed to maintaining positive relationships with its clients, renewing contracts with at least three clients and exceeding that goal.

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In 2021, Digital Attitude was committed to maintaining positive relationships with its partners by organizing one joint event with at least two partners; in 2021, events were organized with Microsoft and ELIS

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On May 19, 2021, the event “Adapt or Adopt: The Digital Transformation Dilemma” took place as part of the Open Italy Bootcamp, organized in collaboration with our partner ELIS. On April 22, 2021, the event “Change Is a Matter of Mindset” – HR Master was held in collaboration with the same partner.

In addition, on October 19, 2021, the event “Hybrid Working? A Matter of Attitudes, Spaces, Tools (Data), and Mindset for Embracing Change” took place, organized in collaboration with our partner Microsoft and attended by RealeGroup.

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3. Users

Development and Validation of the Happiness Index.

This goal was not achieved in 2021

4. Sustainable Development Goals

Digital Attitude is committed to making an impact on the community by participating in at least one external civic outreach event: in 2021, Digital Attitude took part in a plastic cleanup at the Darsena in Milan.

On October 16, 2021, Digital Attitude took part in the environmental cleanup organized by the Plastic Free Onlus association.

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With regard to the topic of Diversity & Inclusion, Digital Attitude has been actively involved in the SvelaMI project at the University of Milan-Bicocca. As part of this project, four sessions (each lasting two hours) were organized in April 2021 on the topic of gender equality to promoteengagement in the tech sector.

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Goals for 2022

Since Digital Attitude achieved an overall score of more than 80 points, it can be considered a company capable of generating value for the community, people, and the environment.

In light of this assessment, however, Benefit Corporation Digital Attitude intends to pursue its goals to further increase this score, address any areas needing improvement, and bring about continuous positive change in the world and in people’s lives.

1. People

Digital Attitude is committed to:

• Organize at least one outdoor event to share the company’s vision and at least six company and product updates to share the company’s vision with employees and improve internal communication;
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• To promote the talents of the datters by working with them to design a new phase in their journey, which began last year with the creation of a Talent Book;
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• Promote the tracking of employeeengagement by improving two areas of the Great Place to Work survey, relaunch this initiative, and gather at least 10 product ideas;
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• Encourage opportunities for sharing lunch by organizing at least 4 “Lunch & Learn” sessions on topics focused on the professional and personal development of the participants;

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2. Customers & Partners

Digital Attitude is committed to:
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• Maintain positive relationships with customers by renewing contracts with at least 5 customers;
• Maintain a positive relationship with your partners by organizing one joint event with at least three partners;

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3. Users

Digital Attitude is committed to:
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• To have a positive impact on users through the development and validation of a coaching plan focused on personal well-being, to be offered “for free” to the users’ clients starting in 2022

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4. Sustainable Development Goals

Digital Attitude is committed to:

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• Make an impact on the community by supporting and enabling Datters to participate in certified volunteer initiatives that are, as much as possible, aligned with the company’s purpose;
• Promote Diversity & Inclusion by developing grant-funded projects, such as the creation of a D&I coaching plan offered to clients “for free” for up to 100 licenses.